The Text Campaign That Made a SONIC® Boom!

SONIC®, America's largest drive-in quick-service restaurant chain, achieved record-breaking customer engagement results with their foray into RCS (Rich Communication Services) using next-generation interactive mobile messaging. No stranger to texting customers, SONIC was able to compare how RCS stacked up against their previously-used mobile messaging standards (SMS, MMS) in a campaign using all three. RCS texting compared exceptionally by several measures, including garnering 5x higher conversion rates. Find out more about what SONIC learned and what you can take from it in this free download case study.

Get the details on this SONIC mobile messaging campaign

What's Inside:

  • Relative efficacy of competing mobile messaging technologies
  • Results statistics from the campaign
  • SONIC's approach and methods
  • Practicable, proven customer engagement strategies

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